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Vol. 37ProjectsHuman + AI

The Potato Press

Brett Owers min read
The Potato Press
S26 Project · Summer-26

Industry coverage. Three numbers.

The Potato Press covers the people who feed the world. Growers, processors, traders, chefs, equipment makers. Real operators, real stories. The way we cover them is by asking — surveys go out, responses come back, the people who like what we do subscribe.

01

surveys

Questions out. Each survey is a story angle pointed at a slice of the industry. We count what we asked.

02

responses

Answers in. Operators replying with real signal. Higher response rate means we asked something they actually wanted to talk about.

03

subscriptions

Press readers on the list. The people coming back issue after issue. The real audience.

Summer-26 is when The Potato Press finds out who in the industry is actually willing to talk.

One survey a week. We publish the story the responses tell, not the story we planned. If a question gets nothing back, the question was wrong.

Coming this season

Three deliverables, one season.

Automation for survey distribution. Testing for the response pipeline. UX for the issue reader. All shipping as posts you can run.

  • The Potato Press · Automation
  • The Potato Press · Testing
  • The Potato Press · UX